The smartphone market in 2025 is more exciting than ever, with brands delivering cutting-edge designs, powerful performance, and innovative features. Whether you're after premium flagships or budget-friendly options, this guide covers the top picks to help you find your perfect device.
1. Samsung Galaxy S24 Ultra – Best Overall
- Exceptional performance
- Versatile camera system
- Impressive battery life
- Built-in S Pen
- 7 years of software updates
Cons:
- High price
- Large and heavy
- Charging limited to 45W
Starting at $1,099, the Samsung Galaxy S24 Ultra is a powerhouse that offers a seamless user experience. It’s equipped with the Snapdragon 8 Gen 3, a stunning 6.8-inch AMOLED display, and a remarkable camera setup with five lenses. The battery can last up to two days for moderate users. Additionally, Samsung’s One UI with Android 14 ensures a smooth, intuitive experience.
If you want the most complete smartphone experience and don’t mind the cost or size, this is your go-to option.
2. Xiaomi 14 Ultra – Best for Photography
Pros:
- DSLR-level cameras
- Sleek vegan leather design
- Gorgeous display
- 90W fast charging
Cons:
- Expensive, with separate Photography Kit
- Software isn’t polished
For photography enthusiasts, the Xiaomi 14 Ultra stands out. Its quad 50MP rear cameras and 32MP front shooter produce breathtaking shots, even in low light. The optional Photography Kit takes the experience closer to using a professional camera. However, the high price and unrefined software may deter some buyers.
3. Oppo Find X8 Pro – All-Round Excellence
Pros:
- Incredible cameras
- Long battery life
- Stylish design
- Innovative AI features
Cons:
- Smaller camera sensors compared to rivals
- No autofocus on the front camera
Returning to the global stage, the Oppo Find X8 Pro is a flagship that impresses with its powerful Snapdragon 8 Gen 3 chipset and premium design. Its cameras deliver stunning results, rivaling the best in the market. With strong performance and long-lasting battery life, it’s an excellent choice for most users.
4. Google Pixel 9 Pro XL – Best Software Experience
Pros:
- Top-notch cameras
- Clean Android experience
- Guaranteed 7 years of updates
Cons:
- Expensive
- Average battery life
Google’s Pixel 9 Pro XL offers a blend of hardware and software prowess. The cameras excel in vibrant, high-detail photography, while the Tensor G4 chipset ensures smooth performance. Despite its hefty price, the long update cycle and AI-driven features make it a worthy investment.
5. Apple iPhone 16 Plus – Best iPhone for Value
Pros:
- Stunning Super Retina XDR display
- Smooth A18 performance
- Long battery life
Cons:
- No 120Hz refresh rate
- Limited storage on the base model
The iPhone 16 Plus strikes a balance between premium features and affordability (starting at $929.99). Its new Camera Control button adds functionality, while the large display and strong battery life enhance the user experience.
6. OnePlus Nord 4 – Best Value for Money
Pros:
- Premium build
- Smooth 120Hz OLED display
- Impressive battery life
Cons:
- Lacks telephoto lens
- Basic ultrawide camera
For budget-conscious buyers, the OnePlus Nord 4 is a standout option at just £429. It combines premium design, reliable performance, and a long software update cycle, making it an excellent mid-range choice.
7. Motorola Razr 50 Ultra – Best Foldable Phone
Pros:
- Large, functional outer display
- Improved cameras
- Unique software features
Cons:
- Limited software support
- Internal selfie camera underwhelms
Motorola’s Razr 50 Ultra leads the foldable phone market with its innovative design and impressive 4-inch external display. It’s ideal for multitasking and casual photography, but software updates may not last as long as its competitors.
8. Apple iPhone 16 Pro Max – Best Premium iPhone
Pros:
- Powerful A18 Pro chipset
- Stunning design and display
- Exceptional battery life
Cons:
- Expensive starting price ($1,199)
- Incomplete AI features at launch
If you’re seeking the ultimate iPhone experience, the iPhone 16 Pro Max is unrivaled. Its massive 6.9-inch display and enhanced Camera Control features make it a dream for content creators and professionals.
9. OnePlus 12 – Best Flagship Killer
Pros:
- Stylish design
- Great main and telephoto cameras
- Fast charging (100W wired, 50W wireless)
Cons:
- Average ultrawide and selfie cameras
- Less water-resistant than rivals
The OnePlus 12 offers flagship-level features at a more affordable price point ($794.99). It’s ideal for users who want premium performance without breaking the bank.
10. CMF Phone 1 – Best Budget Smartphone
Pros:
- Fun, customizable design
- Smooth software experience
- Impressive price-to-performance ratio
Cons:
- No NFC for contactless payments
- Basic cameras
At just $199, the CMF Phone 1 offers incredible value with its stylish design and bloat-free Android experience. It’s perfect for first-time smartphone buyers or those on a tight budget.
What to Consider When Buying a Smartphone in 2024
- Build Quality & Design: Durability and aesthetics matter.
- Performance: Choose a phone that meets your multitasking needs.
- Cameras: Look for versatile lenses and good low-light performance.
- Battery Life: Aim for a full day of use or more.
- Software Updates: Longer support ensures longevity.
- Value for Money: Consider whether features justify the price.
Whether you’re upgrading or buying your first smartphone, this list covers the best options for every need and budget in 2024.